Problem:

Agency Christmas cards are like the Christmas fruitcake: Mass-produced, mass-sent out and mass-binned.

Insight:

The best relationships are built on generosity - not just at Christmas, but all year long.

Idea:

KWPx reimagined the agency Christmas card as a year-round utility of good times - a deck of redeemable mini-cards offering real agency perks. Website audits. Boardroom bookings. Strategy sessions. Creative consults. Even a Rain-Cheque (a one-month delay on paying your retainer)

Execution:

We sent these to clients and potential clients as a gift. No sales pitch. No expiry date. Just a cheeky way to stay in their heads - and wallets.

Results:

• The cards didn’t go in the bin - they went into rotation, in wallets, office drawers and meeting rooms across Adelaide

• Our boardroom and balcony became fully booked (for meetings and margaritas).

• Website audits led to hundreds of thousands in new paid work.

• Cards opened doors to new pitches and partnerships.

• Clients joined our Run Club. Absurdly by their own free will.

• After a particularly great creative presentation we even had a

client sprint out of their boardroom and come back carrying a

card to request to “keep” one of our creatives.

• And thankfully, no one used the Rain-Cheque - proving clients are more generous than we are.

A humble Christmas card became a business development tool, a relationship builder - and proof that when you give generously, it gives back. Especially when it comes with a balcony view and free beer.